>> Production funding and educational outreach for Biz Kids is provided by Coalition of America's Credit Unions, where people are worth more than money.

A complete list of individual credit union funders is available at wxxi.org.

>> Every day, America's credit unions help members with their financial needs.

And with programs like Invest in America, it's only fitting that credit unions support Biz Kids, because financial education is what we do.

Learn more at lovemycreditunion.org.

>> And the two little pigs ran to the third pig's house, which was made of bricks.

The three pigs wondered what to do about the hungry wolf chasing after them, and they quickly made a plan.

And when the big bad wolf got there, he was ready to huff and puff, but then he found the pigs had opened a takeout window to serve yummy food to hungry wolves.

Soon there was a line of wolves down the street waiting to buy the pigs' tasty treats.

The pigs made a bundle, all because the third little pig was a Biz Kid.

>> ♪ When making money is the aim ♪ These kids they bring their game ♪ They're the Biz Kids can you dig it ♪ They know what's up and let you know ♪ Just how to make that dough ♪ They're the Biz Kids right on ♪ So learn a little more about bringing money through the door ♪ They're the Biz Kids right on.

♪ >> Filling a need is the foundation for every successful business.

>> And once you find that need, make a plan on how to fill that need.

>> And then put that plan into action.

>> The real trick, though, is finding the need.

>> Like we need to get on with the show, get it?

>> Oh.

( laughter ) Yeah.

>> Captain's log.

We've been going for days without sighting any other planets or ships.

>> Captain, reports are coming in that the crew is restless, frumpy, and wishing they were anywhere but on this ship.

>> Analysis, Stock?

>> Logic would indicate that the crew is bored out of its collective mind, Captain.

>> But what do we do, Stock?

>> Fascinating.

Checkbook saw a need, and he filled it.

>> Yes, it's almost like he's one of those... he's a... >> A Biz Kid?

>> Yes, exactly.

He's a Biz Kid.

>> Okay, okay, isn't her turn up yet?

>> Logic would indicate that we get in line with some haste, Captain.

>> I'm the captain.

I want to play the game.

Scoot, scoot, scoot.

Get out of my... get out of the seat.

Stock, get out of my chair.

>> There are needs and opportunities everywhere.

Once you figure out what people need, you've got an opportunity to make some money.

>> Look around your neighborhood.

Are there a lot of dogs?

I'm willing to bet that they need to be walked.

Do people around have nice cars?

They might want you to wash them.

What if it's snowy where you live?

People might want you to shovel off their driveway.

Miriam, where are you getting all this stuff?

>> A Biz Kid has to be prepared for every opportunity.

>> Ah.

So what if there's a lot of trees in your neighborhood?

You could start a leaf raking service.

No, no, Miriam, Miriam, there's a lot of leaves.

>> Oh.

>> You have... you have a leaf blower?

All right, so what if vampires attack?

I'm willing to bet that garlic and wooden stakes will be very popular.

So if you've found a need, you have found a way to make money.

>> Chill out.

I was just going to ask you to wash my car.

>> Austin, you're scaring away the business.

Right this way, sir.

>> Miriam... >> The best way to predict the future-- the best way to predict the future is to create it.

I started Team Revolution when I moved out to this neighborhood, Canarsie, Brooklyn.

I realized that there weren't any after-school programs for young people to get involved in.

And I met with some young people, and they wanted something that was a positive alternative.

I decided, you know what?

I should create my own nonprofit organization, my own movement, my own after-school program.

I started off on my mother's porch, and that's when Team Revolution was born.

Team Revolution offers three core programs.

Where young people want to become social entrepreneurs, community leaders, we put them in this institute in which they learn these skills, the tools to actually become effective leaders and business people in the world.

One is the Fellowship Academy, the second is the Lead Program, and the last is the Bank Program.

Young people need to know about money-- not only how to work for it, but how to make money work for themselves.

>> When I first met Divine, it was an unreal experience.

>> Yeah.

Huh!

>> Here's this man who has the confidence of a 60-year-old CEO of General Electric, who knows exactly where he's going in life, and then has this charisma that wins people over.

And you just wonder, is he real?

And you know, after being with him, there's no question he's real.

He's the real McCoy.

>> The goal was to create this community center.

I said, "Where can I put it?"

And I said, "My mother's house."

She said, "No."

I said, "Please."

She said, "No."

We got a grant from this organization called Youth Venture.

We bought a bunch of candy.

They took it to their schools.

We knocked on doors.

We took it on the subway.

We raised over $25,000 in two weeks.

$25,000, two weeks.

Woo!

We got our space-- our own office, our own recording studio, own visual art center.

Boom, just being... from that point, just being recognized for the work of being a 17-year-old who wanted to give back to their community.

It's not so often that you find young people who are positive role models, and it's good to see that young people are being recognized in this format, for people who want to make a difference, and it's cool.

>> Nobody really comes around and says, "You should do community service; it feels good to give back."

This was my first community service project.

I'm getting more murals.

I'm trying to get them all over New York City.

It looks better than seeing blank walls or tagged up walls, so... >> I want to study communication technology.

That's the reason why I started media at Team Revolution, so I could get more into it.

>> Over the past seven years, we've worked with hundreds of kids and planted the seed that young people can make a difference and you can be young and become a social entrepreneur.

A social entrepreneur, bottom line, is a person who makes a living off of giving, period.

>> The first year we worked with Divine and Team Revolution, they created a T-shirt.

>> They told me to write something.

"The best way to predict the future is to create it.

In order to affect the world, you have to touch the people, and to do so, you have to first feel yourself."

They hit me up and said, "Divine, we want to put you in our nationwide ad campaign."

>> We came up with an idea of creating fashion school with a group of people from the community designing, creating a product, and then doing a photo shoot and advertising campaign, learning about how to merchandise the product.

It would be like a junior business school.

>> This is the Polo shirt that was designed by the young people in the fashion business program.

See that?

Proceeds from the clothing went to charity that were with Polo Ralph Lauren's foundation.

As you can see, when people look at these brands and what they're doing, they're going to love it.

>> I love what Team Revolution is doing because nobody else is doing it.

>> Team Revolution inspired me.

Team Revolution changed my life.

>> Woo!

"His workshops empower kids to take charge of their lives.

The revolution has begun."

When I started Team Revolution, I saw this card.

Who would have known that this card was going to be transformed to this card.

"Dream it.

Do it.

Divine did."

>> Divine is an exceptional person.

He's a bridge.

He's a wonderful transition.

>> That's what happens when you do things your way.

Huh!

>> Hey, kids!

You want to succeed in business?

Do you?

I can't hear you.

( scattered applause ) Okay, sounds like you'd like to.

Here's the first thing you got to do: identify an need.

Yeah, I got a song about that.

Here we go.

>> Ah, we don't want to hear it.

>> Who's next?

>> I need to get something to eat.

I've identified that.

>> Loser.

>> Today we're talking about the word "needs."

Everybody has a need.

But what do you need to succeed?

First you need to find a need.

Then you need to fill that need.

If you do it well, you will have succeeded and, thus, fulfill your own needs.

And now I need to turn and look at the screen and see the word "succeed."

I'm going to turn now.

Hmm, needs.

>> ...dance away in a tumult of cele... >> Now that you have an idea for a business, what's next?

>> Buy a company car... >> That's a good thought, but not a smart thought.

Why don't you write a business plan?

>> It's a lemonade stand.

It's not a department store or anything.

>> Even so, a business plan will help you think about the thoughts for your business and provide guidelines to help you.

>> Do I have to?

>> No, you don't have to, but you wouldn't go to another country without bringing a map.

>> Okay, but it's just a lemonade stand.

>> It'll help to make your business more successful, like where are you going to set up your stand?

And how much are people going to want to pay for lemonade?

And what type of lemonade are you going to want to use?

And what type of supplies are you going to use?

And what's your stand going to look like?

And where are you going to get your supplies?

And where are you going to get the money to pay for your lemonade and your stand in the first place?

A business plan will put all these things on paper.

>> Okay, that looks really important but looks like a lot of work.

>> For a small business like yours, it'll be about a page.

>> A page?

Ah.

>> A business will help you to reach your goals, and step by step, you can follow those, to get to your goal.

>> And then on to the company car.

>> Sure, Austin, follow your dreams.

>> I will, thank you.

>> Ask enough people to buy, and you can sell anything.

>> Hey, kids, let's go on a field trip!

>> Hey, looks like we've got some fashion biz going on here.

Let's go check it out.

>> Thread is a one-day shopping event that displays the wares and the designs of independent clothing and accessory designers.

It's open to the public.

They can come in and shop and hang out, listen to DJs, pick up gift bags, get a massage or their hair done.

Not everybody in San Diego wants to wear flip-flops.

There were a lot of designers in San Diego that didn't have a forum or a platform to present their lines or kind of test their designs out in the market.

We have got cool artists and cool designers here, and that was the other reason of putting the show on, so we had somewhere to shop.

>> This is kind of the evolution of our business.

My sister and I started very small.

We went to production and got big.

>> We didn't go to school for business.

We just taught ourselves how to do it.

We just try really hard to be organized and communicate with each other.

So as long as we have everything written down and we all understand the procedure, everything can be kept track of.

>> The hardest part for me is the marketing aspect, because I have no problem being creative, but figuring out how to sell the bags is not what I'm good at.

>> We try to keep things untraditional, tend to do a lot of street campaigns, a lot of e-mail blasts.

We promote really heavily through MySpace.

Also word of mouth, too, is huge.

We want it to be more underground.

We want to attract those hipsters and those trendsetters that are seeking new things.

>> I love your skirt.

Did you design that yourself?

That's so neat.

>> I did, yeah.

It's made out of an old pair of jeans that I turned upside down and made into a skirt.

That's something that I've been doing ever since I was probably 12 years old.

>> Alchemy is the medieval science of turning lead into gold, and we sort of repurpose it, redefine it as turning something of lesser value into something of greater value.

>> What is this, exactly, right here?

>> The main material that this bag is made out of is used bicycle inner tube that we get from local bike shops all around Seattle.

>> How did you think of that idea?

>> I used to have a messenger bag, and the bag was stolen from me.

I didn't want to buy another messenger bag, so I decided to make one from scratch.

>> Do you have any advice for kids that someday want to start their own business?

>> Do a business plan!

I definitely think that planning is key.

I love the design work, you know, designing the flyers and thinking about, you know, what needs to go on it, how it should look, searching out for new venues, and then meeting new designers all the time.

I guess I like a bit of everything.

>> Our message is you just follow your passion, you follow your dreams, and you'll get where you need to go.

>> It's a lot of work, and there's definitely days where you do not want to do it, you know?

So it's got to be something that you really care about, if you really want to start your own business and have it be successful.

>> It's great to work, you know, for myself and also be able to help smaller business owners similar to myself, because I feel like we're all in this together.

So it's been really rewarding to have so many people attend and all the exhibitors do so well.

The hard work and blood, sweat, and tears you put in in the office pays off, you know, with days like today.

>> Oh, I know what's running through some of your minds, the same things that bothered me and a lot of other sales people.

>> You wouldn't build a house without a blueprint or go travel without a map.

So why would you start a business without a business plan?

>> It's really not as scary as it sounds.

You can do it and give your business a strong start by making a plan that answers six basic questions.

>> For example, one, write down what you are selling.

Is it a service or a product?

>> Next, who are your customers?

Are they men, women, children, adults?

That's called your target market.

>> Third, why will people want to buy it from you?

Think about how you can make your product unique or special or simply something that will make it better than everyone else's.

>> Fourth, how are you going to get yourself out there?

Like advertising, maybe on the Internet or find a great location.

You can even tell your customers to tell other people about you.

>> Fifth, how are you going to get the money to get it started?

You might have to borrow from savings or a parent, or you might have to get a loan from a bank or credit union.

But they'll definitely want to see your business plan.

That's another good reason to make one.

>> And sixth, if you're really hardcore, you can find out about your competition and make a plan to be better than they are.

>> You can even find examples of business plans online or get software that does the work for you.

Just answer questions about your business, and it writes the plan out.

>> See?

It's easy.

Anyone can write a business plan.

It's not like it's rocket science.

>> Biz Kids mission 101.

>> Well, I mean, if you were building rockets, you're going to need a plan for building a rocket-- like, rocket science.

Like, you definitely need a plan to do that.

Like, I wouldn't want to get on a rocket without someone having... >> Okay, Kaelon, okay.

>> I'm sorry.

>> And now it's time for today's Biz Kids Biz Quiz.

If you said A, you're on the wrong channel, bub.

If you said B, you need to get out more.

If you said C, finding a need and taking action, congratulations, you're a Biz Kid!

>> I've identified a need, Officer Jensen.

>> And what is that?

>> I need to get new shoes, sir.

Oh, these ones squeak really bad!

So I made a plan to fill my need to replace them.

>> Be sure and take action to implement it.

>> Oh, yeah, I'm heading to the shoe store now to get new ones.

>> Good job.

I'll see you later, squeaky.

>> Okay, Officer Jensen.

( shoes squeaking ) >> You've got to come up with a plan, come up with an objective.

So you've got to always, always have a goal in mind and always have a plan in mind.

I am Baruch Shemtov, and I have a passion for fashion.

We're here on Fifth Avenue, the prime shopping district right in the center of New York City, and this is where my ties are sold.

I am Baruch Shemtov, and I produce a line of ties and T- shirts, which are sold in New York, L.A., Japan, and Houston.

These ties really started out as almost a hobby for me.

You know, I made these ties for myself, to wear to school to sort of, you know, mix things up a little bit in my school dress code.

And I started to get tired of wearing the same old neckties.

That's basically it.

You know, we had to wear a tie every day, and a lot of kids, you know, sort of saw it as a noose in a way-- a noose and a nuisance.

And I thought, you know, the tie can become something desirable; it can become something that people want to wear, rather than something that people have to wear.

When you're developing a line of products, create a product that doesn't exist; create a product that people will want to wear, that people will want to buy, and that no one else produces.

I'm always looking for fabrics which are really unusual, which have a lot of texture, a lot of color, which are really bold.

I like the tie to be a statement, ties that have a punch, depth, vibrant colors.

I've been selling for $95 to $110 depending on the fabric and the construction.

I like to push the boundaries because that's the way to bring about innovation and to bring about new ideas, which can then be marketed.

Well, this is the tie that started it all.

So one day after school I was just, you know, hanging around in my room, and I had a blue bandanna lying around, and I thought, "That could make a great tie."

And I just sat down, and I had never sewn before, and I sat down, and I made the tie.

And it was, you know, sort of crude, but it looked like a neck tie.

And I wore it the next day to school, and the response was great.

And this was the second tie I made.

This was my first double tie, which was literally one tie on the bottom, and then I took off a portion of another tie and literally just sewed it on.

And I wore this to school the next day, and everybody wanted one, and that's when I had my first thoughts that maybe this could become a business, and I realized that there may be people out there that would buy my ideas.

One day I was right here, and I was just shopping around for fabrics, and I heard a lady speaking about Takashimaya.

Takashimaya was one of my favorite stores growing up.

It was a store that I loved to window shop in.

I loved to, you know, just look around and explore, because they always had the most unusual products.

And when I heard this lady speaking about Takashimaya, I went up to her and I introduced myself.

I had no idea who she was, but I just started to tell her about my ideas, about my ideas for the neckties.

Turns out she was the head buyer for the store.

Bottom line, a week or two later, I had an appointment with the men's buyer, and that's what got my ties into the store.

This is Takashimaya, and this is where my ties are sold.

Let's go talk ties.

>> So these are your last two ties that we have left.

>> Yeah, you know, this has been... this one is an Indian linen that we actually did in four different color ways.

>> I get hundreds of phone calls a week and people always trying to come in to see myself and the other buyers, because it's a kind of a cool place to be for somebody's products, because we're so visible right here on Fifth Avenue.

So lots of people do want to get in, and it's very difficult for somebody to get in here as a vendor.

>> Well, you know, of course I was a bit apprehensive, because it was my first formal business meeting.

>> I saw him, and I'm like, "Oh, wow, this is different," but I didn't want to be condescending and, you know, say, placate him like he was a kid.

>> I remember, you know, my main objective was really just to be able to display the ties in a way that really reflected their quality and their unique design and, you know, in a way that I would really be able to convey my passion for the designs to the buyer, to Mr. Mandel.

>> I think our relationship with Baruch is going to continue.

His ties keep selling, and they show no signs of slowing down.

>> I also want to show you the T-shirts...

There's no such thing as a dream that's too big, and that's really what I followed from the beginning.

I had these ideas.

I wanted to get these ties produced.

I wanted to sell these ties.

And I knew that I could do it.

It's not going to happen to you.

If you really work hard, you're able to achieve almost anything.

I love New York.

This is where fashion happens.

This is the fashion capital of the world.

This is where... the place to get inspiration and the place to pursue your dreams.

Now, if you'll excuse me, I have got to get back to school.

Bye!

>> ...big and plenty soda... >> ...the World Series... >> Okay, you've planned your work.

Now it's time to work your plan.

In other words, get your butt in gear.

Don't panic.

You have a plan.

Now we're just going to see if it works.

Start with a timeline.

Be reasonable.

Give yourself enough time, but start with a start date and hold to it.

Start small.

Take baby steps at first.

Get the word out there.

But don't give up.

If it doesn't work at first, make some changes.

Try something different.

It's going to take a lot of hard work, but you can do it.

Go.

Go, move.

Get to it.

Go get them!

>> Most importantly, you're not going to achieve anything if you don't take action.

Action, action!

>> The batter has taken his place and is ready to take action.

And he has satisfied his need for a home run!

>> ♪ And in my hour of darkness... ♪ >> Oh, great.

>> ♪ One thing becomes quite clear to me ♪ This place should use its money ♪ To pay the electric company company ♪ Company!

♪ >> We're out of here!

>> Is that your lawn mower?

>> No, not mine.

>> Hmm, interesting.

>> How do you define success?

>> A business is generally successful if it grows-- in customers, capabilities, income, you know, stuff like that.

>> So let's say that we have a lawn-mowing business, and we mow two lawns every week.

>> Maybe you add a couple lawns per month.

>> So then we have enough money to buy another lawn mower, and we can mow more lawns than ever.

>> And that's good for business.

And soon you're going to have more lawns than you can mow.

So that's why you hire a friend to help you out.

>> I'm your friend.

>> So now you can buy even more lawn mowers, and soon enough you're getting calls from people who don't even live in your neighborhood.

>> Now, if you're happy mowing a couple lawns per month, then that's great.

>> But if you really want to grow your business, plan on success.

If things go well, then your business will grow like a weed.

>> No, no, no.

"That wasn't very funny, Austin."

>> I though it was funny.

>> You've got to have a plan, Stan!

A financial plan is what I mean.

You have to plan for the future you want.

And how do you get there?

I just said it-- with a plan.

I plan for success.

You've got to have a plan.

And I have to close up because there's a draft... >> This is my daughter, Logan.

>> And I'm a Biz Kid.

>> In 2001, Logan had a heart attack.

She fell into a coma.

She sustained a traumatic brain injury.

>> A bad one.

>> It took about a year before she could stand.

>> A year.

>> Life was going to be different, but it wasn't over.

We did therapy at home, and she was getting bored to death hanging out with her mom every day.

For fun, we decided to do a mockup magazine.

And then her school teachers saw it, and they thought, "Wow, Logan, you should do this idea."

They hooked us up with different people that showed us how to do it.

>> I created a magazine for people like me.

>> We could feature products we love that have helped Logan.

>> This is a pencil grip that I use for my eyeliner.

>> From a mom that e-mailed Logan, it says, "Thank you for being such an inspiration."

>> If you're going to start a fashion magazine, you need a design firm, and that's me.

Producing a magazine is pretty complicated, but it's also a blast.

The cool thing about Logan is that she just... she dived into the project-- and unknowingly, really, of what they were getting into.

It really didn't matter what it took.

>> Making a magazine is really complicated.

>> We did go to people that knew how to do it, and they shared with us the tips and advice that we needed.

>> Well, they came in totally green, and it was fun to see them go through the process and the learning curve, because it's super complicated, and there's a lot to it-- a lot more than people realize.

You have to figure out the flow of a magazine.

You have to hire a photographer.

There's budgets and printing and bids, and you know, it's hundreds of hours, and people just don't have a clue, really.

>> In this business, persistence equals success.

On this Logan project, there's a lot of action.

I mean, things are actually happening.

>> All right, here's some new spreads for the current issue.

This is actually using Bethany Hamilton, who was the surfer in Hawaii who had her arm bit off by a shark.

>> It feels good to be helping people that need it.

>> One of the things that Logan has is tenacity, and you can really see that she sticks with it, and she gets it done.

>> I have never met anyone with more drive and inspiration than Logan.

They're bound and determined that they're going to help these kids with disabilities.

>> Well, I think it's about time we wrap this show up.

>> That's great.

We've identified ourselves a need.

>> What?

>> Well, we need to wrap the show up, so now all we need is our plan of action.

>> Well, I just figured we could yell, "Cut."

>> Ah, that's perfect.

So now we have a need, our opportunity, and our plan, and now all we have to do is take action.

>> Wow, you really are a Biz Kid.

>> Cut!

>> I would like each one of you to imagine... you to imagine that I am talking with you personally.

>> What's your idea of a successful business?

>> A variety of factors that make a business successful versus unsuccessful.

>> First, you have to know what the people want.

>> The best product available.

>> Good quality and a reasonable price.

>> I think a successful business, you have to have good leadership.

>> Good communication, good staffing.

>> Need good people that are smart with money and know how to treat other people with respect.

>> If it's overpriced, not many people will buy it.

And if it's too little, you won't make as much money.

So it has to be just in... just right in the middle.

>> The key to a successful business is to lie and cheat and stab your friends in the back.

>> No, I'm just kidding.

>> Hey, do you know a successful business?

>> Maybe you're a Biz Kid.

>> Biscuit?

>> We want to hear about it.

Got some video?

We want to see it.

>> So check out bizkids.com to find out all the details, and maybe we'll see you on the show.

>> Yeah, like us.

>> What's so special about us?

>> We're on TV.

>> Does make us pretty special.

>> Yeah.

>> Just check out the Web site, because if you're a Biz Kid, we want to hear from you.

>> Production funding and educational outreach for Biz Kids is provided by Coalition of America's Credit Unions, where people are worth more than money.

A complete list of individual credit union funders is available at wxxi.org.

>> Every day, America's credit unions help members with their financial needs.

And with programs like Invest in America, it's only fitting that credit unions support Biz Kids because financial education is what we do.

Learn more at lovemycreditunion.org.

Captioned by Media Access Group at WGBH access.wgbh.org