>> Ted: COMING UP NEXT ON ARIZONA HORIZON, LINKS BETWEEN CLIMATE CHANGE AND MENTAL HEALTH.

SOME IN THE HELD FIELD ARE CALLING THIS A CRISIS.

WE'LL MEET THE NEW CEO OF THE PHOENIX SYMPHONY.

THAT'S NEXT ON "ARIZONA HORIZON."

GOOD EVENING AND WELCOME TO ARIZONA HORIZON.

BRITTNEY GRINER ADDRESSED THE MEDIA TODAY AND IT WAS THE FIRST TIME THAT GRINER TOOK QUESTIONS SINCE HER DETAINMENT IN RUSSIA ON ALLEGED DRUG CHARGES.

SHE GOT EMOTIONAL WHEN SHE TALKED ABOUT GETTING THROUGH THE ORDEAL.

I'M NO STRANGER TO HARD TIMES, YOU KNOW.

YOU CRY AND MADE ME CRY.

[ Laughter ] DIGGING DEEP, HONESTLY.

YOU'LL BE FACED WITH ADVERSITIES THROUGHOUT YOUR LIFE AND THIS WAS A PRETTY BIG ONE, BUT I JUST KIND OF RELIED ON MY HARD WORK AND GETTING THROUGH IT.

I KNOW THIS SOUNDS SO SMALL.

PRACTICE AND JUST HARD WORKOUTS.

YOU FIND A WAY TO BLIND GRIND IT OUT AND JUST KEEP GOING AND MOVING FORWARD.

YOU CAN NEVER STAND STILL AND THAT WAS MY THING, JUST NEVER BE STILL AND NEVER GET TOO FOCUSED ON THE NOW AND JUST LOOKING FORWARD TO WHAT'S TO COME.

>> Ted: BUT GRINER DID SAY THAT THINGS AT TIMES GOT TOUGH ENOUGH TO CALL FOR ANOTHER SET OF COPING SKILLS.

>> WHEN I DID LOSE MY HOPE, LOOKING AT PHOTOS OF MY FAMILY, THAT BROUGHT MY HOPE BACK AND JUST BEING ABLE TO SEE THEIR FACES.

THAT DID IT FOR ME.

IN A MOMENT WHERE YOU WANT TO GIVE UP, YOU KNOW, YOU LOOK AT THE PHOTOS AND IT BRINGS YOU BACK.

YOU KNOW WHAT YOU'RE WAITING ON, TO BE BACK WITH YOUR FAMILY AND YOUR LOVED ONES IN A SAFE PLACE.

>> Ted: AND GRINER ADDED THAT HER DAYS OF PLAYING BASKETBALL OVERSEAS WERE PRETTY MUCH OVER.

>> I CAN SAY FOR ME, I'M NEVER GOING OVERSEAS TO PLAY AGAIN UNLESS I'M REPRESENTING MY COUNTRY AT THE OLYMPICS.

IF I MAKE THAT TEAM, THAT WOULD BE THE ONLY TIME TO LEAVE THE U.S.

SOIL AND THAT'S JUST TO REPRESENT THE U.S.A. >> Ted: OTHER HEADLINES, THE BIDEN ADMINISTRATION TODAY ANNOUNCED NEW PLANS TO PREPARE FOR THE POSSIBILITY OF A BORDER SURGE ONCE THE PANDEMIC IMMIGRATION POLICY TITLE 42 EXPIRES.

IT'S ON MAY 11th.

THE NEW EFFORTS INCLUDE NEW INTERNATIONALLY RUN PROCESSING CENTERS IN GUATEMALA AND COLUMBIA AND.

>> SMUGGLERS ARE SPREADING DISINFORMATION SAYING THE BOARD WILL BE OPEN AFTER THAT AND THEY WILL PLACE A STRAIN ON OUR SYSTEM INCLUDING OUR HEROIC WORKFORCE AND COMMUNITIES.

THE PROPAGANDA IS FALSE.

LET ME BE CLEAR, THE BORDER NOT OPEN AND WILL NOT BE OPEN AFTER MAY 11th.

>> Ted: THE PLAN FOLLOWS OTHER POLICY CHANGES INCLUDING RULES THAT RESTRICT ASYLUM TO THOSE CROSSING THE U.S. BORDER ILLEGALLY.

THAT'S BEEN INVOKED MORE THAN 2.5 MILLION TIMES IN EXPELLING ASSYLUM SEEKERS.

>>> FIRST QUARTER GROSS DOMESTIC PRODUCT NUMBERS RELEASED TODAY SHOWING THAT THE ECONOMY EXPANDED AT A MODEST 1.1% ANNUALIZED PACE AND THAT'S A CONSIDERABLE DROP FROM LAST YEAR.

WHILE THE NUMBERS REFLECT THE FED'S INTEREST RATE HIKES, THEY SHOW THE CONSUMER DEMAND IS HOLDING STEADY WITH PERSONAL SPENDING AT QUICKER RATES.

THE WORST OF THE REAL ESTATE MAY BE DOWN WITH HOUSING BEING LESS OF A DRAG ON GROWTH.

>>> A NEW REPORT BY HARVARD'S MEDICAL SCHOOL SHOWS A AIR POLLUTION MEANS A RISK IN DEMENTIA AND EXPOSURE TO AIRBORNE PARTICLES ESPECIALLY IN ARIZONA.

THERE ARE OTHER MENTAL HEALTH CONDITIONS ASSOCIATED WITH AIR POLLUTION AND CLIMATE CONDITION.

>> Reporter: IT MAY SEEM LIKE SOMETHING OUT OF A MOVIE BUT CLIMATE CHANGE IS HAVING AN IMPACT ON MANY ASPECTS OF LIFE INCLUDING OUR OWN MENTAL HEALTH.

THE FEELING OF OVERWHELM CAN MAKE ONE FEEL LIKE AN ASTEROID IS HEADING FOR US AND WHAT EXPERTS SAY IS HAPPENING IS A MENTAL HEALTH CRISIS AND STUDENTS STUDYING CLIMATE CHANGE ARE AMONG THE MOST VULNERABLE FROM ACUTE STRESS.

>> THOSE STUDENTS WHO ARE STUDYING CLIMATE CHANGE ARE VERY MUCH AFFECTED BY CLIMATE CHANGE AS A FUNCTION OF WHAT THEY'RE UP AGAINST AND WHEN WE TALK TO STUDENTS IF PROGRAMS ON SUSTAIN SUSTAINABILITY AND CLIMATE AND WATER AND THESE MAJOR ISSUES OUR TIME, THEY KNOW WHAT THEY'RE DOING AND THEY KNOW AND MANY OF THEM TREAT THIS AS AN EXISTENTIAL ISSUE FOR HUMANITY AND THEY ARE ON THE SIDE OF TRYING TO NOT TO BE HYPERBOLIC, BUT SAVE OUR SPECIES.

>> Reporter: LOW PRESSURE IS BUILDING OFF OF THE COAST OF CALIFORNIA.

KAYLA IS A FIRST-YEAR JOURNALISM AND METERROLOGY STUDENT AT ASU.

>> SOMETIMES IT'S HARD TO TALK ABOUT THE TOPICS AND ONCE I FEEL LIKE THE, YOU KNOW, KIND OF THE SADNESS SETTING IN OR THE NERVOUSNESS AND THE ANXIETY, I TRY TO TAKE THAT FEAR AND I TELL MYSELF, I'LL TURN THIS FEAR INTO FASCINATION AND I WANT TO LEARN MORE ABOUT WHY THESE THINGS HAPPEN.

>> Reporter: THIS KEEN INTEREST IN EXTREME WEATHER BEGAN WENT KAYLA WAS EIGHT YEARS OLD AND SHE BECAME A TORNADO SURVIVOR.

IT HAPPENED WHEN HE FAMILY WAS DRIVING FROM KANSAS TO THEIR NEW HOME IN ARIZONA.

>> AN HOUR PRIOR TO IMPACT, I TOLD MY FATHER AT A GAS STATION WE WERE STOPPED AT, I THINK THERE'S GO TO BE A TORNADO.

OUR CAR WAS LIFTED AND SOME MIRACULOUS, LIKE, JUST BLESSING, PUSHED US BACK INTO THE GROUND.

AND TO ME, I TEAM LIKE IT'S MY FEEL LIKE IT'S MY PURPOSE AND IF I DID NOT SAY THAT, I MAY NOT BE HERE.

>> Reporter: IT'S NOT JUST EXTREME WEATHER CONDITIONS THAT PROVE DANGEROUS, BUT THE HEAT ALONE CAN PUSH ANYONE TO THEIR LIMITS.

>> EXPERIENCING HIGHER LEVELS OF HEAT OVER A LONGER PERIOD OF TIME USUALLY, IF NOT A FULL DAY, IF NOT LONGER, RESULTS IN HIGHER LEVELS OF IRRATABILITY AND FRUSTRATION AND PUTS US ON EDGE.

WE'RE MORE EASILY FRUSTRATED BY THE THINGS AROUND US THAT AREN'T GOING OUR WAY.

SO IF WE THINK OF, LIKE, ROAD RAGE AS A GREAT EXAMPLE.

>> Reporter: ACCORDING TO THE U.S. REPORT ON THE IMPACTS OF CLIMATE CHANGE ON HUMAN HEALTH, ACUTE DEPRESSION, GENERAL ANXIETY AND EVEN PTSD ARE DIRECT RESULTS OF RISING TEMPERATURES.

INTENSE HEAT CAN IMPACT ANYONE SUFFERING FROM SCHIZOPHRENIA.

MENTAL ILLNESS CAN BLOCK THE BRAIN FROM THERMAL REGULATION AND THE BODY WILL NOT GIVE OFF SIGNALS IT'S OVERHEATING.

THOSE GROUPS MOST AT RISK ARE YOUNG CHILDREN, THE EDERLY, PREGNANT AND POST PARTUM WOMEN, PEOPLE WITH PREEXISTING MENTAL ILLNESS, THE ECONOMICALLY DISADVANTAGED AND THE HOMELESS ARE LARGELY IMPACTED DUE TO THE LACK OF INFORMATION AND RESOURCES.

AND FINALLY FIRST RESPONDERS.

THERE ARE MANY PHYSICAL REACTIONS TO CLIMATE CHANGE.

ACCORDING TO THE WORLD HEALTH ORGANIZATION, OZONE CAN CONTRIBUTE TO INFLAMMATION IN THE BODY LINKED TO DEPRESSION.

WEATHER SYMPTOMS, EMOTIONAL OR PHYSICAL, SEEK HELP AND DON'T WAIT TO DO SO.

>> EXCEPT, IT'S HARD ON YOU BECAUSE WHEN YOU GET TO THAT POINT WHERE YOU CAN SAY, YOU KNOW, I AM GOING THROUGH A HARD TIME RIGHT NOW, THAT CHANGES HOW YOU HAVE CONVERSATIONS WITH OTHER PEOPLE.

FIRST, IT WILL MAKE IT LIKELY THAT YOU'LL HAVE A CONVERSATION WITH OTHER PEOPLE BECAUSE YOU HAVE OWNED IT.

WHEN YOU TRY TO TALK TO OTHER PEOPLE, YOU TRY TO FIGURE OUT WHAT'S BOTHERING YOU.

>> Ted: AS WE SAW, CLIMATE CHANGE IS HAVING AN IMPACT ON MANY ASPECTS OF LIFE.

WE TALK TO THE COLLEGE OF HEALTH SOLUTIONS, DR. POPE MOSLEY, A BIO MEDICAL RESEARCHER ABOUT HOW CELLS ADAPT TO HEAT STRESS.

WELCOME TO ARIZONA HORIZON.

IT'S GOOD TO HAVE YOU AS WE TALK ABOUT CLIMATE CHANGE AND MENTAL ILLNESS.

HOW ARE THEY ASSOCIATED?

>> WELL, THANKS FOR HAVING ME.

YES, MENTAL ILLNESS AND HEAT ARE INTIMATELY ASSOCIATED.

WHEN YOU HAVE AN INCREASE IN TEMPERATURE, A NUMBER OF MENTAL ILLNESSES GO UP AND MANY HOSPITALIZATIONS FOR ANXIETY, ALZHEIMER'S.

>> Ted: PEOPLE GET GRUMPY BUT BIOLOGICAL DIFFERENCES.

>> CORRECT.

YOU KNOW, WE LOOK AT HEAT-RELATED ILLNESS, BUT WHEN YOU LOOK AT THE CENTERS FOR DISEASE CONTROL INFORMATION, ONLY ABOUT 10% OF WHAT IS CAUSED BY HEAT IS ACTUALLY LISTED AS A HEAT ILLNESS, SO MANY, MANY DISEASES INCREASE DURING HEATWAVES.

>> Ted: LET'S TALK ABOUT THE DISEASES AND SOME OF THE ILLNESSES THAT YOU WOULDN'T THINK WOULD BE ASSOCIATED WITH HEAT.

>> INFECTIONS, HOSPITAL-INQUIRED INFECTIONS, SEPSIS, HEART ATTACK, CEREBRAL VASCULAR STROKE, SUICIDES GO UP 1% TO 2% FOR EVERY DEGREE CELSIUS.

>> Ted: FOR SOMETHING LIKE INFECTIONS AND SEPSIS, WHAT HAPPENS TO THE BODY?

WHEN WE TALK ABOUT MENTAL ILLNESS, WE'RE CONCERNED ABOUT THE BRAIN, BUT THE BODY OVERALL, WHAT HAPPENS?

>> WELL, THERE ARE A NUMBER OF REASONS WHY THESE THINGS OCCUR AND HEAT IS A FORCED MULTIPLIER FOR ALL SORTS OF PROCESSES.

SO HEAT CAUSES, FOR EXAMPLE, DECREASED BLOODFLOW TO THE INTEST CONTINUEINTESTINE WHERE THE BACTERIA LIVE.

AND SO THE ENDOTOXOTOXINS AND THAT RESULTS IN SEPSIS.

>> Ted: IS THIS NOW, THESE ILLNESSES, SEPSIS INFECTIONS AND SUCH, IS THIS AN ACUTE THING, WHERE YOU GET STUCK AND YOU HAVE HEAT FATIGUE AND HEAT STROKE OR IS THIS SOMETHING GRADUAL OVER TIME AS YOU LIVE IN AN ENVIRONMENT THAT WITHOUT YOU REALIZING IT, IS GETTING WARMER ALL OF THE THE TIME?

>> IT'S BOTH.

HEAT STROKE IS AN EXPLOSIVE ILLNESS THAT CAN OCCUR IN MINUTES AND THEN, JUST HEAT-RELATED ILLNESS GOES UP OVER SEVERAL DAYS.

THE PROBLEM WITH THESE THINGS IS THAT HEAT DRIVES SO MANY PROCESSES THAT PUT A STRESS ON THE BODY.

>> Ted: INTERESTING.

IS THIS SOMETHING THAT IF YOU MOVED FROM MINNESOTA OR FROM CHICAGO OR SOMETHING, ARE YOU MORE SUSCEPTIBLE TO THESE KINDS OF ILLNESSES OR FOR THOSE OF US WHO HAVE LIVED HERE A LONG TIME, ARE WE LESS SUSCEPTIBLE?

>> THE ACCLIMATION TAKES A COUPLE OF WEEKS.

WHEN YOU COME HERE FROM MINNESOTA, YOU MIGHT HAVE LESS OF AN ABILITY TO DEALERY THE HEAT.

DEAL WITH THE HEAT.

I WOULDN'T FEEL COMFORTABLE LIVING THE SOUTHWEST MOVING AROUND ON 110-DEGREE DAYS.

THE HOSPITALS FILL UP AND THEY FILL UP BECAUSE PEOPLE ARE SICK FROM USUAL DISEASES.

>> Ted: DEHYDRATION, HOW DOES THAT PLAY INTO THIS?

>> IT CAUSES BLOOD PRESSURE INSTABILITY AND, AGAIN, BECAUSE OF THE BODY MOVING FIVE QUARTERS OF BLOOD THROUGH 15 QUARTERS WORTH OF PIPING.

THE BODY IS CONSTANTLY MAKING CHOICES.

SO WHEN YOU BEGIN TO COOL YOUR SKIN, BLOOD HAS MOVED AWAY FROM PLACES YOUR YOUR INTESTINE.

WHEN YOUR DEHYDRATED, THAT EXACERBATES IT.

>> Ted: SO INTERESTING.

LET'S TALK ABOUT THE BRAIN, WHAT HAPPENS IN TERMS OF MENTAL ILLNESS WHEN HEAT IS INTRODUCED, HEN HEAT STRESS IS INTRODUCED, THE GUT SITUATION, DOES THAT AFFECT UP HERE, AS WELL?

>> ABSOLUTELY.

THERE ARE SEVERAL REASONS WHY HEAT IMPACTS THE BRAIN.

THE FIRST IS JUST HEAT CAUSES A A -- HIGH TEMPERATURES CAUSE A BREAK DOWN IN THE BLOOD BARRIER AND IT'S SELECTIVE IN WHAT IT ALLOWS FROM THE BLOOD INTO THE BRAIN AND THAT BEGINS TO FUNCTION LESS WELL.

YOU CAN GET BRAIN SWELLING ACTUALLY.

THERE'S THE GUT BRAIN ACCESS PUP .

THERE'S IMPORTANT CHEMICALS THAT DRIVE A LOT OF PROCESSES IN THE BODY.

AND SO IN PEOPLE WITH ANXIETY, DEPRESSION, DEMENTIA, THERE'S A LOSS OF DIVERSITY OF THE BACTERIA THAT LIVE IN OUR GUTS.

IT'S INTERESTING BECAUSE WHEN YOU HAVE HEAT-RELATED ILLNESS, YOU HAVE THE SAME LOSS OF DIVERSITY.

>> Ted: WOW!

>> SO HEAT IS CLOSELY TIED TO MANY PROCESSES.

>> Ted: LAST QUESTION, AND THIS IS FASCINATING.

LACK OF HEAT, DOES THAT REVERSE THE PROCESS IN ANY WAY?

>> WHEN YOU COOL SOMEONE, IT DOES HELP RESTORE NORMALITY AND SO, COOLING PEOPLE AS FAST AS YOU CAN IS ALWAYS THE BEST STRATEGY.

>> Ted: EVEN IF TERMS OF MENTAL ILLNESS AND BRAIN CHEMISTRY?

>> IF SOMEONE HAS AN ELEVATED TEMPERATURE THAT NEEDS TO BE BROUGHT DOWN.

>> Ted: THIS IS MY REAL LAST QUESTION BECAUSE I WAS WARM HERE AND LOST TRACK.

HOW DO YOU ADDRESS THIS AND POLICY PEOPLE, WHAT DO YOU DO TO ADDRESS SOMETHING LIKE THIS?

>> I PROPOSED THROUGH THE COLLEGE OF HEALTH SOLUTIONS THAT WE'RE WORKING ON SOMETHING WE CALL THE PRECISION HEALTH OF HEAT.

WHEN YOU TALK ABOUT CANCER THERAPY, WE TALK ABOUT PRECISION MEDICINE.

WHAT ARE THE RIGHT THERAPIES FOR THE RIGHT PERSON, MATCHING UP OB, OPTIMIZING THINGS.

WE CAN'T LOOK AT GROUPS OF PEOPLE BUT INDIVIDUALS AND WE NEED TO HELP INDIVIDUALS, PREDICT THEIR LIKELIHOOD OF SUSCEPTIBLE TO HEAT.

WE CAN DO THAT THROUGH BIG DATA.

BUT THIS WILL HELP US LOOK AT NOT ONLY THE ILLNESSES BUT HOUSING AND EXPOSURE AND WORK ENVIRONMENT AND SO MANY THINGS THAT WE CAN ACTUALLY USE TO PREDICT LIKELIHOOD OF A BAD OUTCOME AND FIND THE MOST VULNERABLE.

>> Ted: VERY FASCINATING.

INTERESTING STUFF AND IT'S GOOD TO HAVE YOU.

>> WELL, THANK YOU.

>> Ted: UP NEXT, THE NEW PRESIDENT AND CEO OF THE PHOENIX SYMPHONY.

THE PHOENIX SYMPHONY HAS BECOME ONE OF THE LARGEST ORGANIZATIONS.

♪♪ ♪♪ >> Ted: THERE'S A NEW PRESIDENT AND CEO AND HE IS PETER KJOME AND WE WELCOME HIM NOW TO THE SET OF ARIZONA HORIZON.

THANKS FOR JOINING US.

>> IT'S GREAT TO BE HERE!

>> Ted: YOU SIGNED ON WITH THE PHOENIX SYMPHONY, WHY?

>> WE HAVE A GREAT ORCHESTRA WITH INCREDIBLE POTENTIAL AND THIS IS A BEAUTIFUL CITY AND STATE.

ALTHOUGH, I'VE LOOKED LIVED IN THE UPPER MIDWEST AND I MOVED TO WYOMING BUT I LOVED MOVED TO ARIZONA.

>> Ted: YOU CAME FROM THE BALTIMORE SYMPHONY AND COMPARE THAT.

ARE THEY TWO DIFFERENT BEASTS?

>> ABSOLUTELY.

EVERY ORCHESTRA IS DIFFERENT AND THIS COMMUNITY IS VERY SPECIAL.

THE SPIRIT OF OPTIMISM AND THE RESILIENCE OF OUR COMMUNITY AND OUR ORCHESTRA IS VERY OPTIMISTIC AND SOMETHING WE CAN LEARN FROM IN BALTIMORE.

INCREASING OUR DIGITAL PRESENCE, SOMETHING WE DID IN BALTIMORE THAT WE'RE PLANNING TO DO HERE.

>> Ted: LET'S TALK ABOUT THE THINGS YOU CAN DO AND THE, I DON'T KNOW, HEADLINES HERE, ARTISTIC GROWTH.

WHAT DOES THAT MEAN AND HOW DO YOU DO IT?

>> LOTS OF THINGS WE THINK ABOUT AS WE SERVE OUR COMMUNITY THROUGH GREAT MUSIC.

FIRST OF ALL, COMPELLING PROGRAMMING IS SO IMPORTANT.

WHEN WE LAUNCH OUR NEW SEASON WITH ONE OF THE MOST PIECES IN THE REPERTOIRE, WE'LL HAVE A HUGE AUDIENCE.

>> Ted: HOW FAR CAN YOU VARY THE REPERTOIRE?

>> WE'LL WELCOME BACK HARRY POTTER AND HIS MAGICIAN FRIENDS FOR THE MOVIE WITH OUR MUSICIANS PLAYING LIVE AND IN ADDITION, ONE MORE EXAMPLE, WE'LL BE DOING THE MESSIAH IN SPANISH AS WE'RE THINKING ABOUT HOW TO SERVE OUR COMMUNITY IN PHOENIX IN ARIZONA, PERFORMS LIKE MESSIAH IS IMPORTANT FOR US.

>> Ted: I KNOW IF BALTIMORE, YOU WENT OVERSEAS AND DID INTERNATIONAL CONCERTS AND CAN THAT BE DONE?

>> WHAT WE'RE FOCUSED ON IS SERVING THE PEOPLE OF PHOENIX IN ARIZONA AND IT MAY BE POSSIBLE TO GO ON A TOUR AND I THINK ABOUT OUR ROLE AS THE LARGEST PERFORMING ART'S ORGANIZATION IN THE STATE, WE THINK ABOUT OUR ROLE AS ONE OF THE STATE'S MOST CULTURAL ASSETS AND SERVING THE PEOPLE OF PHOENIX AND OTHER PARTS OF ARIZONA, AS WELL.

>> Ted: YOU MENTIONED THE MESSIAH IN SPANISH AND DIGITAL PRESENCE THAT WOULD BE CLASSIFIED UNDER INNOVATION.

HOW DO YOU INNOVATE SOMETHING THAT'S IN NATURE OF OLD AND TRADITIONAL AND HAS ITS WAY ABOUT IT, CLASSICAL MUSIC?

>> PHOENIX IS A TREMENDOUSLY INNOVATIVE AND CREATIVE COMMUNITY AND THERE'S NO REASON WHY PHOENIX AND ARIZONA ARIZONA CAN'T BECAN'T BEHOME TO ONE OF THE BEST.

WE THINK ABOUT THE PROGRAMMING AND IMPORTANTLY, HOW WE'RE MARKETING THAT PROGRAMMING.

INCREASING OUR PRESENCE IN THE COMMUNITY IS VERY IMPORTANT AND INTERVIEWS LIKE THIS ARE A GREAT WAY TO DO THAT.

>> Ted: HOW DO YOU GET YOUNGER AND NEWER LISTENERS TO OLDER CLASSICAL MUSIC?

>> ONE OF THE MOST IMPORTANT THINGS WE NEED TO DO IS TO LISTEN TO OUR COMMUNITY AND UNDERSTAND WHAT PROGRAMMING IS INTERESTING AND SURPRISING AND RELEVANT TO PEOPLE OF ALL AGES.

I THINK ABOUT PERFORMING, FOR EXAMPLE, WHEN WE DO HARRY POTTER AND WE'LL HAVE PEOPLE OF ALL AGES.

WE HAD FOUR SOLD-OUT CONCERTS OF JOHN WILLIAMS AND HE HAS WRITTEN MUSIC FOR MANY, MANY MOVIES.

THINKING ABOUT THAT TO OUR COMMUNITY IS HOW WE'RE GOING TO HAVE PEOPLE OF ALL AGES ATTEND CONCERTS IN THE HALL.

>> Ted: IN ORDER TO BE SUCCESSFUL, YOU HAVE TO EXPAND YOUR AUDIENCE AND DONORS AND THESE SORTS OF THINGS.

AS PRESIDENT AND CEO, HOW WILL YOU GET THIS DONE?

IT STARTS WITH PROGRAMMING AND WE HAVE TO INTEREST INTERESTING, ASTONISHING PROGRAMMING THAT OUR AUDIENCE WANTS TO HEAR AND WE NEED TO MARKET THAT WILL AND PROGRAMMATIC MARKETS AND SELLING TO THE MARKETS AND ELEVATING WHAT WE DO.

WE DO PERFORMANCES IN MANY SCHOOLS.

WE DO SIDE-BY-SIDE PERFORMANCES AND HEALTH AND WELLNESS WHERE WE'RE WORKING WITH PEOPLE ACROSS OUR COMMUNITY.

WE NEED THAT TO BE INDIVIDUALSABLEVISIBLE ANDWE NEED TO EXPAND THAT DONORS AND VOLUNTEERS.

IT'S >> Ted: HOW DO YOU EXPLAIN WHAT TO LOOK AND LISTEN FOR WHEN YOU GO TO A PERFORMANCE?

>> IT'S WATCHING A MOVIE AT THE THEATER OR AT HOME, WE'RE HEARING CLASSICAL MUSIC AND EVERY PIECE IS NUANCED AND WE'VE BEEN TO THE -- THERE'S A FIRST TIME FOR EVERYONE.

I CAN REMEMBER MY FIRST TIME ATTENDING THE ORCHESTRA MANY, MANY YEARS AGO AND I WOULD JUST SAY, CALL US UP AND GET A TICKET AND COME TO THE CONCERT.

I HAVE HEARD PEOPLE AGAIN AND AGAIN SAY, I WISH I HAD COME SOONER AND IT WAS SUCH A MARVELOUS EXPERIENCE.

AND HERRING HEARING IT LIVE.

SOME OF THEM HAVE BEEN IN THE ORCHESTRA FOR DECADES.

>> Ted: IT'S A VISCERAL THING AND JUST SIT THERE AND EXPERIENCE IT.

>> THAT'S ABSOLUTELY RIGHT AND WE HAVE A TERRIFIC CONCERT THIS WEEKEND AND ONE OF THE MOST TALENTED PIANISTS OF THE NEXT GENERATION.

IN MAY, ONE OF THE WORLD'S FINEST VIOLINIST WILL BE WITH US IN MAY.

I INVITE PEOPLE TO COME TO SYMPHONY HUMAN.

>> Ted: I'M TED SIMONS AND THANK YOU FOR JOINING US.

YOU HAVE A GREAT EVENING!